Most single-model scooters delivered in a day
New Burgmans handed to customers at the festival itself, turning a festival moment into a delivery milestone.
- India Book of Records
- Asia Book of Records
Suzuki Motorcycle India
Matsuri means festival in Japanese. We turned that word into Suzuki's flagship rider festival: five editions, four cities and a record recognised by both the India and Asia Book of Records.
A flagship community festival that brings Suzuki riders together, celebrates motorcycling culture and gives owners a day to remember, rooted in the brand's Japanese heritage.
Riding, music, art and learning under one festival IP.
Community, not commerce. It had to feel like a celebration, never a sales push.
Record-breaking ambition. Handing over a record number of scooters in a single day, at a festival full of riders, meant precise crowd and logistics planning.
It stopped being an event Suzuki hosted and became a festival the riding community owns.
Each edition lands in a new riding city, keeps what worked and adds something bigger. Mumbai has hosted it twice.
Riders and enthusiasts at each edition. Edition 05 set an India and Asia Book of Records entry.
Purpose-built tracks tailored to each Suzuki model's capabilities and USPs, immersive experiences celebrating Suzuki's Japanese heritage, and an evening headline act bringing the riding community together.
The launch: Gymkhana, a soft enduro display, stunt show, Manga Art Zone, helmet painting and Suzuki Garage talks.
Major Dhyan Chand National Stadium
Hayabusa on display, expert training sessions, biking influencers, and Raghu Dixit and Antariksh live. 17 media outlets covered it.
JK Grand Arena
Curated Gymkhana and Enduro tracks and the first Suzuki Parade of riding groups. Gravity and Srushti Tawade performed.
Richardson & Cruddas, Mulund West
Suzuki's 10-million-unit milestone, an e-ACCESS colour reveal and its first ceremonial delivery in Hyderabad. 13 riding clubs attended.
Chicane Circuit, Shameerpet
Customer reveal of the new Burgman Street, 175 Burgman deliveries in a single day, and Khanzadi and Lady Barrot to close.
Richardson & Cruddas, Mulund
By Hyderabad, 13 Suzuki riding clubs came as units, and long-time owners were honoured on stage in front of thousands.
1,550+ people rode on track in a single day in Hyderabad, including 650+ e-ACCESS test rides.
Raghu Dixit for Bengaluru, Srushti Tawade and Gravity for Mumbai, Dharmik and Threeory Band for Hyderabad.
At the Mumbai 2026 edition, Suzuki set a record recognised by both the India Book of Records and the Asia Book of Records.
New Burgmans handed to customers at the festival itself, turning a festival moment into a delivery milestone.
