Suzuki e-Access Media Ride

Suzuki aimed to introduce the e-Access through a launch format that would feel both informative and experiential, giving media and influencers a clear understanding of the new scooter’s potential. The challenge was to move beyond a traditional unveiling and create a first-of-its-kind experience that could engage national and regional media, influencers, and dealer representatives in one seamless format. Translating Suzuki’s vision, we curated the e-Access media ride as an immersive launch journey that combined a detailed product briefing with an exclusive track test ride. This allowed participants to experience the scooter’s features, performance, and riding feel firsthand while also capturing strong brand-led content. The experience created a powerful launch moment that helped build excitement, deepen product understanding, and strengthen dealer and media engagement.

Client
Suzuki Motorcycles
Location
Bengaluru, Delhi, Mumbai